Agar sochoge garmi hai to garmi lagegi' How my mum.. Oops not mum but my Boyfriend keeps telling me this 'More you think you are feeling hot more you'll feel...'. Symphony Air Coolers got hold of the right nerve.. The Indian nerve. Guess this is one of the 'jugaads' to fight and beat the hot weather.
Anyways coming back to Symphony, they have recently rolled out a campaign using the same human psychology. Conceptualised by Mudra India, the TVC opens with a government office and a man entering followed by his side kicks. The protagonist loudly exclaims 'Acha hua ye garmi chali gai,garmi humko bilkul pasand nahi hai, haan! One of his side man agrees with him and repeats the exact words 'humme bhi garmi bilkul pasand nahi hai' and soon the entire office believes and says the same thing, patting off the sweat from their faces. Some are rolling over a cold drink bottle over their forehead while others use the traditional way of wiping off the sweat but still believing its not hot. Suddenly a man in shrieking, breaks the clutter and says 'Sir mujhe lagta hai, garmi lag rahi hai to garmi hai Hearing which the Boss stars laughing followed by the rest (all burst out in laughter), making fun of him. Black sheep in the family ... Not appreciated! Then comes the VO explains the same thing.
Symphony Air collers Facebook page: http://www.facebook.com/Symphonylimited
You can watch the ad here: http://goo.gl/RNVY4
Anyways coming back to Symphony, they have recently rolled out a campaign using the same human psychology. Conceptualised by Mudra India, the TVC opens with a government office and a man entering followed by his side kicks. The protagonist loudly exclaims 'Acha hua ye garmi chali gai,garmi humko bilkul pasand nahi hai, haan! One of his side man agrees with him and repeats the exact words 'humme bhi garmi bilkul pasand nahi hai' and soon the entire office believes and says the same thing, patting off the sweat from their faces. Some are rolling over a cold drink bottle over their forehead while others use the traditional way of wiping off the sweat but still believing its not hot. Suddenly a man in shrieking, breaks the clutter and says 'Sir mujhe lagta hai, garmi lag rahi hai to garmi hai Hearing which the Boss stars laughing followed by the rest (all burst out in laughter), making fun of him. Black sheep in the family ... Not appreciated! Then comes the VO explains the same thing.
Symphony Air collers Facebook page: http://www.facebook.com/Symphonylimited
You can watch the ad here: http://goo.gl/RNVY4
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| Snap Shot of the TVC |
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