In the latest Tanishq(a product of Tata Group)Commercial Mr Amitabh Bachan shows ample of love to his real life wife Jaya Bachan. Beautifully presented by the agency Lowe Lintas, ends with the sweatest words 'What to do'
TVC opens with Amitabh Bachan reassuringly telling himself that after 38 Diwali's he has full clarity on what to gift his wife and confidently decides on bangles.Next thing we know is he's in a Tanishq showroom, and asking for two diamond bangles.The salesman shows him a huge variety and as a courtesy, also explains to him the quality of the rock, but Amitabh gestures him to shush saying that he knows already. Smiling at the shopkeeper he says 'that's the reason I came here'. Coming into the frame is Jaya Bachan, who is putting on the exact same bangles, when suddenly her husband, from behind her, wanting to surprise, says 'Happy Di' when suddenly he notices the exact same pair on her hands and leaves his sentence incomplete. While Jaya Bachan admiring the bangles in her hand says 'yes, very happy indeed , bought them myself' while Amitabh Bachan stand there staring at her. He cleverly covers up by saying that's the reason he's bought her two more of the same. Excited, she accepts the bangles but then also comments on how she'll be unable to differentiate between the pairs if anyone would ask. Sighing she adds if only he had given her a ring ...' Unable to believe her and addressing the audience, he slowly mimes the words 'what to do'.
VO: Happy Diwali, Tanishq.
I love the whole concept only because this is exactly what happens. One is easily able to relate them selves with it. A husband would do the best to surprise his wife but a lasy always has something in stored to ruin it a little.
You can watch the TVC here: http://www.afaqs.com/advertising/creative_showcase/index.html?id=31133&media=TV&type=Indian
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| Snap shot of the TVC |
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