Slapsday - special initiative by Sharad Pawar

Coincidence !! Sharad Pawar our Agriculture Minister experienced a rather unfortunate incident .... A SLAP! I can't help but mention that the rest of the world was celebrating "Happy Thanks Giving" for it's a major event out there but for us Indians we all of  a sudden started wishing each other "Happy Thanks giving" ... Was it the effect of this slap that people were happy at least the "Talk to the Hand" usually a phrase was put to action! 

Apart from all the jokes (I am going to list them all in the end) ... this should not have happened ..the poor chap "Harvinder Singh" put behind bars that too Tihar ..oops my bad we just have one famous Bar to put people behind! Reality check ... This incident was seen from many different angles .. some people questioned the security , some thought he had it coming , some protested , some think its the result of everyday price rise, corruption , some say it's because the Lokpal bill hasn't passed yet... What ever it is ... raising your hand on a man twice your age is intolerable. We are told that with age a man matures, his thinking matures but then there's a *conditions apply* to every thing! When a rich man rips off the poor on food and agriculture  age deserves no leniency. You cry over one slap,think of those millions of families that cry everyday! they are slapped and bruised with hunger and poverty while our politicians move around with crores of security. But Alas! The Politicians still manage to waste that security and get slapped. again money down the drain!

I am still surprised how in a country like India, where people worship Cricket next to God did Sharad Pawar manage to trend on twitter but not Sachin who was about to make his century ! Some questions should remain unanswered and i guess this is one of those questions.

I bet the news channel enjoyed repeating and rewinding the whole slap scene as much the people enjoyed watching and writing about it.

  

Also Harvinder is the same guy who slapped  Sukhram - former Telecom minister a week ago.

Twitter had people talking about Sharad Pawar all day long and when people talk they tend to make fun of a situation.Below is what i saw!!

SlapMan reveals he slapped Sharad Pawar on his cheek only to make him symmetrical.

What is this I hear? Sharad Pawar has become the Sreesanth of politicians?

On hearing that Sharad Pawar got slapped for food inflation, the Petroleum Minister must have quickly ordered off a full-face helmet.

Let us see who gets punished faster, Kasab for killing civilian or Harvinder Singh for slapping Sharad Pawar.Let us now talk democracy.

Sharad Pawar had seen the congress symbol a lot of times but felt it for the first time !!

Kolaveri Di owe  alot to Sharad Pawar! Kolaveri di made more sense after this act happened .. people got to understand the meaning with a live example...

Nothing Personal ! No pun intended *wink*!

TVS Apache : Scarily Fast

Breaking News for all the bike lovers: Apache RTR has launched its 160 cc variant in the Apache RTR series ... I am not sure how fresh this news is but Damn sure about the TVC it has recently rolled out. the TVC is crafted by McCann Erickson and beautifully showcases the speed and thrill one feels while driving.  To be honest when i first saw this campaign i wasn't sure if it was an Indian ad and to show how honest i was , i was ready to bet! any ways the campaigns satisfactory, it's more like an action movie and less of an ad. Here's the storyboard and the TVC too...

TVC opens with a typical movie scene with an officer standing with his gun pointing at people in a car. The camera pans on the officer, he looks all shaken up and feeling dizzy. The words flash on the screen 'earlier'. We see the same officer come out of a coffee shop stirring his coffee, when suddenly a car crosses him with full speed thus spilling the drink all over him,  frustrated he stops a biker and asks him to follow the car.The biker takes off in full speed,following the car. While he looks at ease driving , the officer seems to lose his grip a couple of times and then tightly hold the man(obviously out of fear)Pulling off a great stunt, the man, stops in front of the car .We see the first scene repeating with the officer holding his gun at the people, and also explaining to us his dizziness.

A VO goes like 'TVS Apache RTR 160 scary fast' 

I don't know how well i was able to explain it but its better if you have one look at the TVC as well Click Here

If i had to rate this commercial I'd give it a 7 on a scale of 10. 

With time the definition of speed is changing and so is the presentation. There are a limited companies in motorbike category but zillion of brands and sub brands. Each brand has the same 'USP' Speed. If i may say, an advertisement is like cooking a perfect roasted chicken, if you over cook you spoil it and if you under cook you still end up spoiling it and all the more making it indigestible. It has to be perfect ,the ingredients (actors), taste(audience) and most importantly the chicken(the storyboard). It should be heated and produced at the place best suited! I remember Yamaha commercial which shows its Brand ambassador John Abraham being scanned from head to toe by the bikes (Do you remember the ad? never mind here's  Yamaha FZ - John Abraham TVC ) I personally found it irritating and wondered how much did they pay him to get scanned? Then there is Sakshi & Dhoni TVS Star City TVC  Another waste! Why ? What was Sakshi doing there? just standing and making highly annoying faces! even the thought of it makes me go mad. There are so many commercials with celebrities , OK i remembered one more TVS Sport - Virat Kohli . What saved this act was the song! Why would anyone buy a TVS sport with no sporty look at all. Had it been Karizma then it would have made sense , a man going greedy over it. This ad was loved by the audience because of Virat Kohli, to say the truth!

Anyways this is just a glimse of what the industry is producing and what it is capable of. I think very high of the advertisers but sometimes i do not understand their Psyche! But McCann did justice to the brand !

Power on- Electric days, electric dreams, electric nights

Famous Lyrics from 'I Dream of Jinnie'.  Barbara Eden sung this sensational song all by herself ! My  wasn't she mesmerising

Power on!

Light the lights

Electric beams, electric haze,

Electric dreams, electric days,

Electric nights!

See the power, flower all around you,

Yellow zig-zags blooming in the air.

Bringing lightning to the darkness,

Of your absolute despair.

Hear the vibrations! Feel the earth rock!

Watch the colors fly about exploding into shock!

Sweet cosmic music, like electric drops of rain,

Sweet flowing rhythms, running freely through your brain!


Power! Power’s all about you!

Energizing life in every way.


It’s the power of life,

It’s the power of love,m

Power, powers today!



Electric beams, electric haze,

Electric dreams, electric days,

Electric nights!

Power OFF.

Myths and origin of the tales!

'Let the superstitious wife
Near the child's heart lay a knife.
Point be up, and haft be down,
While she gossips in the town.
This amongst other mystic charms
Keeps the sleeping child from harms.' (Robert Herrick)

Superstition and Old Wives tale are one of the most fascinating things. Every superstition / old wives tale has a logical explanation but who wants to know!

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Take for instance 'Friday the 13th', no one knows its origin, but humour has it that ancient Romans devoted every 6th day of the week to their stunning, but futile, goddess Venus.So Friday became the most important day for them.

Some say the biblical Eve offered the fruit to Adam on a Friday, they ate the forbidden fruit on a Friday, and afterward both died on a Friday.

The Uruguayan Rugby team infamously crashed in the Andes mountain range on Friday the 13th October, 1972.

Lake Storm "Aphid", an out-of-season snowstorm that wrought havoc on the Buffalo, New York area took place on Friday, October 13, 2006.

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Mermaids

Mermaids .. Little mermaid ! Where did they come from .... Sailors imagination

Legends of half-human, half-fish creatures go back thousands of years. Many medieval sailors claimed to have seen them and such reports continued right into the 1900's. Going by the profession sailors were on long voyages for months and even years accompanied by no female companion. A human longs for human touch and has to fulfil the anxiety in them. So these sailors were no different, they partied hard drank all day long. It is believed that Christopher Columbus once on a journey mistaken a seal for a mermaid... He was drunk and thought its a lady in the water so had the creature captured on the deck. To explain the apparent confusion some people have pointed out that the vagina of female sea-cows is very similar to that of a human female. So it could be that sailors may have had sex with manatees, and to cover up this act of bestiality they claimed they had intercourse with a mermaid.

Another well explained reason is 'Female divers' in Korea , strange it may sound but women used to go fetch food from the sea, collect shells and do the chores what today we think is the duty of a man. Since everyone is determined on the thought that women are weak and are incapable of performing such tasks so it was done secretly. When the sailors came floating in these areas, these female sea divers rescued them. Half unconscious the sailors, just saw women in their diving suits and assumed that mermaids saved their lives.

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Symphony Air Coolers quote 'Garmi lag rahi hai to Garmi hai'

Agar sochoge garmi hai to garmi lagegi' How my mum.. Oops not mum but my Boyfriend keeps telling me this 'More you think you are feeling hot more you'll feel...'. Symphony Air Coolers got hold of the right nerve.. The Indian nerve. Guess this is one of the 'jugaads' to fight and beat the hot weather.

Anyways coming back to Symphony, they have recently rolled out a campaign using the same human psychology. Conceptualised by Mudra India, the TVC opens with a government office and a man entering followed by his side kicks. The protagonist loudly exclaims 'Acha hua ye garmi chali gai,garmi humko bilkul pasand nahi hai, haan! One of his side man agrees with him and repeats the exact words 'humme bhi garmi bilkul pasand nahi hai' and soon the entire office believes and says the same thing, patting off the sweat from their faces. Some are rolling over a cold drink bottle over their forehead while others use the traditional way of wiping off the sweat but still believing its not hot. Suddenly a man in shrieking, breaks the clutter and says 'Sir mujhe lagta hai, garmi lag rahi hai to garmi hai Hearing which the Boss stars laughing followed by the rest (all burst out in laughter), making fun of him. Black sheep in the family ... Not appreciated! Then comes the VO explains the same thing.

Symphony Air collers Facebook page: http://www.facebook.com/Symphonylimited

You can watch the ad here: http://goo.gl/RNVY4

 

Snap Shot of the TVC

Big Bachan spreading Romance all over !

In the latest Tanishq(a product of Tata Group)Commercial Mr Amitabh Bachan shows ample of love to his real life wife Jaya Bachan. Beautifully presented by the agency Lowe Lintas, ends with the sweatest words 'What to do'

TVC opens with Amitabh Bachan reassuringly telling himself that after 38 Diwali's he has full clarity on what to gift his wife and confidently decides on bangles.Next thing we know is he's in a Tanishq showroom, and asking for two diamond bangles.The salesman shows him a huge variety and as a courtesy, also explains to him the quality of the rock, but Amitabh gestures him to shush saying that he knows already. Smiling at the shopkeeper he says 'that's the reason I came here'. Coming into the frame is Jaya Bachan, who is putting on the exact same bangles, when suddenly her husband, from behind her, wanting to surprise, says 'Happy Di' when suddenly he notices the exact same pair on her hands and leaves his sentence incomplete. While Jaya Bachan admiring the bangles in her hand says 'yes, very happy indeed , bought them myself' while Amitabh Bachan stand there staring at her. He cleverly covers up by saying that's the reason he's bought her two more of the same. Excited, she accepts the bangles but then also comments on how she'll be unable to differentiate between the pairs if anyone would ask. Sighing she adds if only he had given her a ring ...' Unable to believe her and addressing the audience, he slowly mimes the words 'what to do'.

VO: Happy Diwali, Tanishq.

I love the whole concept only because this is exactly what happens. One is easily able to relate them selves with it. A husband would do the best to surprise his wife but a lasy always has something in stored to ruin it a little.

You can watch the TVC here: http://www.afaqs.com/advertising/creative_showcase/index.html?id=31133&media=TV&type=Indian 

Snap shot of the TVC

 

First .. Hope not the last!

Always thought , 'Geeks' 'Idiots' , people who had their own blogs .. and look today i stand on the same pavement and am trying to share and fit in the same space.

I want to write so much , then i stop thinking hmm..  'Can i write?
Silly Everyone can .. but can i make sense of what i put on those sheets?
'Is my grammar correct?' ,'Hope i am using the phrase correctly' ...
 After i put myself through all the mental torture i also calm myself  with the best excuse  " Maybe I am too conscious". Strange actually, Of all what is available (appearance,character,behaviour) i chose writing to be conscious about ... Can't blame myself now can I?.

Hope i fail miserably in proving that i can not write at all ... All the best to myself and hope i am successful in dragging my self to this blog soon.

PS: Clueless ... if what i have written makes any sense at all...